Why Work-Life Balance is Crucial

“Work-life balance isn’t a teeter-totter. It doesn’t have to be 50-50. It can be 60-40 if you really value your career, or 40-60 if you’re focused on family, but you need to have a work-life balance.” The words of the Women in Business panelist resonated with me deeply. I cringe when I hear public relations professionals … More Why Work-Life Balance is Crucial

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How to Use Emoji in Marketing (As Told by a Millennial)

You know the power of harnessing trends to connect your company with the younger generation, but it’s also easy to miss the mark and come across as out of touch. Want to reduce that risk? Take these key do’s and don’ts from a millennial (ahem, me) when using emoji in your marketing efforts: 1. DO use … More How to Use Emoji in Marketing (As Told by a Millennial)