We’ve all been there – you start to leave a website, and suddenly the words “before you go!” appear, asking for permission to fill your already-swamped email inbox with their marketing messages.

As a digital marketer, you can implement this in two ways. The first fails to acknowledge that your audience is human, leveraging dark patterns like hiding the (x) somewhere besides the standard right-hand corner. The second way is the better alternative, providing actual value or a better experience to customers in the precious last moments you have their attention.

Making the latter the industry norm? Not an easy feat. But one I was willing to take on with informative and engaging content for our client WisePops, a SaaS solution for creating these pop-ups.

As a freelance writer for agency thinkCHARM, I contributed B2B content that encouraged marketers to “growth hack” with an ethical, customer-first perspective. This mindset is essential to my content approach, turning away from deceptive tactics and putting audience needs first.

Wisepops logoWisePops Blog (just a selection, as some of the content is no longer public)


Instapage Blog (content is no longer public)