Market Research & Analysis

Case Study: It’s Your Vacation, Why Share It?

This case study presentation on HomeAway’s integrated PR campaign “It’s Your Vacation, Why Share It?” highlights the power of the sharing economy, HomeAway’s key challenge of competition/market share with Airbnb, the elements of their campaign from social media contests to their successful TV commercial, and analysis of the ad’s strengths and weaknesses.

Gender Neutral Toy Marketing

This presentation describes the rise and fall of gender neutral toy marketing through history, from the 1920s to present day. It also discusses opportunities for businesses to take advantage of creating toys that are gender neutral. Download from SlideShare to see in-depth content in notes section.

Chipotle Research Report

This presentation is the culmination of a semester long research project on Chipotle’s communication challenges following the foodborne illness outbreak in 2015. It addresses the findings from our secondary research, focus group, individual interviews, and survey, as well as our proposed solutions for Chipotle.