Higher education marketing is all about stories. To attract prospective students, you have to paint a picture of their future, both in the short term (which campus events are most exciting?) and in the long term (how will their coursework turn into an actual job?).
A focus on storytelling isn’t unique to higher ed marketing, however. 92% of customers want brands to make ads that feel like a story, and stories are 22x more likely to be remembered than discrete facts.
At Ithaca College, Fuse magazine was the primary home for tales of student life. I wrote feature stories to highlight student leaders in the classroom, at their club meetings, and on the sports field, including two first-person accounts of my own most memorable college experiences. IC News stories served a similar purpose – reporting on the most incredible happenings around campus certainly does perk up the ears of discerning prospective students – but they spoke to a wider audience of current students, faculty, staff, alumni, and local community members.
Writing for Fuse and IC News honed my skills of deeply knowing my audience and finding the extraordinary and resonating spark of a story within a seemingly plain-clothes event. And that, as all marketers know, is the key to content success.
- IC Project Sunshine
- Breaking Nude: Student Changes Dictionary Definition To Be More Inclusive
- Bringing The Classroom Outside: Students Dig Deeper Into Learning At The Organic Garden
- Students Learn The Power Of Activist Theatre
- From The Field To The Firm: Leadership Academy Prepares Athletes For Success
- Alumna Performs “Poetrical” About Changing Harlem
- You Can’t Stop The Beat: Step Fest At IC
- Alumnus Leads Minicourse On Event Planning
- Alumna Uses Recreation To Aid People With Disabilities
- Lessons In Leadership
- Music as Medicine (editor)
- Celisa Calacal ’18 Named Young Feminist to Follow on Twitter
- Five Things I Learned From a Week in Cuba
IC News Website (via Ithaca College Office of Strategic Marketing & Communications)
- Ithaca College Student Fights Drug Addiction in New York City
- Boxing Champ Laila Ali Speaks on Becoming a Fighter and Her Father’s Struggle with Parkinson’s
- Harvest Moon Dance Brings Together Ithaca College Students and Older Adults
- Feminist Activist to Give Book Reading at Ithaca College
- Ithaca College Students Learn About Different Cultures
- For PRWeek Student of the Year Finalist, a Lot of Research, a Lot of Planning, a Little Acting