When I saw “Media for Social Responsibility” being offered as a weekend-long mini-course through the Roy H. Park School of Communications at Ithaca College, I had to take it. It addressed the underrepresentation and misrepresentation of disability in popular culture, then asked all the participants to create and pitch a solution to this pervasive problem.
“I have an idea,” I told my team as soon as we linked up. “It’s manageable, and it would actually help tackle the problem instead of just illustrating it.”
By the end of the day, we had created a greeting card company focused on including images of disability in its designs. And we won the pitch competition because the solution stood out in a sea of similarly-messaged social media campaigns that sought to raise awareness.
Take note: stories can create amazing impact, but we should strive to do the hard work first and tell the world about it later.